Understanding What We Do (And Why It Matters)
Look, we're not just another website asking you to fill in forms. We understand something rather important: grief makes everything harder, including finding the right words to say goodbye.
That's why we exist. Not to make money (though we'd rather like to stay in business), but because we noticed something peculiar: society has rituals for human loss, but we're rather rubbish at helping people honor their four-legged family members.
"The curious thing about pets is that they give us permission to love unconditionally - something we often struggle to do with other humans. When we lose that, we lose something profound."
How This Actually Works (The Practical Bits)
🤔 I'm not very good with computers. Is this complicated?
Absolutely not. We've designed this for people who are grieving, which means we've made it as simple as humanly possible. Three questions, three minutes, done. If your pet was complicated, our process isn't.
💭 What if I can't think of the right words?
That's precisely why we exist! The brilliant thing is, you don't need to find the perfect words - you just need to tell us about them. Was your dog the sort who stole socks? Did your cat have opinions about your choice of breakfast cereal? The ordinary details are what make love extraordinary.
🎨 Can I personalize the tribute?
Here's the thing - every tribute is already completely personal because it's based entirely on what you tell us about your companion. It's not a template with your pet's name slotted in. It's a genuine reflection of your unique relationship.
📱 Does this work on my phone?
Of course it does. We suspect most people will want to do this when the feeling strikes - perhaps when you're sitting in their favorite spot, or holding their collar. We've made sure it works wherever you are.
The Money Question (Because Someone Has to Ask)
💰 Why is the basic version free?
Because grief shouldn't have a paywall. The fundamental human need to say goodbye properly shouldn't depend on your financial circumstances. We make money from people who want additional keepsakes, not from people who simply need to heal.
💳 What if I want something more special?
We offer beautiful printed versions, custom poems, and memorial packages. Think of the free version as a heartfelt letter; the premium options are more like commissioning a piece of art. Both are valid ways to remember someone you loved.
When Things Go Wrong (Because Sometimes They Do)
🚫 The website isn't working properly
First, try refreshing the page - it's the technological equivalent of "have you tried turning it off and on again?" If that doesn't work, we want to know immediately. A broken website when someone needs comfort is rather like a locked church door.
😞 The tribute doesn't feel right
This matters enormously to us. Every pet is different, every relationship is unique. If what we've created doesn't capture your companion properly, please tell us. We'd rather spend time getting it right than have you settle for something that doesn't honor them properly.
🔄 Can I make changes after I've created it?
Absolutely. Grief isn't linear, and neither is remembering. You might think of something important later, or realize we missed something crucial. We're humans, not robots - we understand that love stories evolve even after they've ended.
The Deeper Questions (For When You're Ready)
🌈 I don't believe in the Rainbow Bridge. Can you accommodate that?
Of course. We're not in the business of imposing beliefs on people. Whether you see death as a transition, an ending, or something else entirely, we can create something that feels authentic to your worldview. Love doesn't require a particular theology.
👨👩👧👦 How do I explain this to my children?
We can create versions specifically for children - gentler, more hopeful, age-appropriate. Children understand love instinctively; they just need help understanding where that love goes when someone dies. A tribute can be a bridge to that conversation.
⏰ Is there a "right time" to do this?
There's no expiration date on love, which means there's no wrong time to honor it. Some people need to do this immediately; others wait months or years. Both are perfectly normal. Grief operates on its own schedule, not society's.
"Here's something interesting about human psychology: we often feel guilty about grieving 'too much' for a pet. But the depth of grief simply reflects the depth of love. There's nothing embarrassing about loving purely."
Technical Support (The Boring But Necessary Stuff)
📧 My email isn't working
Check your spam folder first - sometimes technology is overly protective. If it's still missing, we keep copies of everything. Just contact us with your pet's name and approximate creation date, and we'll sort you out.
🖨️ I can't print my tribute
Try downloading it first, then printing from your computer rather than directly from the browser. If you're still struggling, we can email you a print-friendly version. Sometimes the simplest solutions are the most elegant.
📱 It looks different on my phone
That's intentional - we optimize the layout for different devices. The content remains the same; only the presentation adapts. Rather like how your love for your pet was the same whether you were home or away, but expressed differently depending on the circumstances.
"Remember: asking for help isn't a sign of weakness. It's a sign that something matters to you enough to get it right. Your pet would approve."